Photo: Bravo

Tresemmé had a choice to make. Follow Project Runway to Lifetime or stick with Bravo?

The haircare line chose Bravo and will now be one of the main sponsors of The Fashion Show, the new reality competitor for Project Runway.

So, what was their reasoning? Here’s a quote from the NY Times article.

“Always the safe option is to stay where you’ve been,” said David Kroll, vice president for United States marketing at Alberto-Culver.

“Project Runway” was “a great property and we had a fantastic relationship,” he added, but for Tresemmé “it was starting to lose a little bit of impact, get a little bit stale.”

Read the rest of the story here.

Do you think this was a good move by Tresemmé? I’m not so sure. But, I guess we’ll find out when The Fashion Show premieres on May 7th.

Johnny Wright, Obama’s longtime hair stylist, is shopping a reality show along the lines of “Blow Out” or “Shear Genius” (the format has yet-to-be-decided).

Wright, who styled Michelle’s hair for the Democratic National Convention and her upcoming Vogue cover, has inked a deal with 44 Blue–which plans to shop the show as a cable series.

Wright, a native of Chicago, has relocated to LA. In addition to Michelle Obama, his client list includes Vivica A. Fox, Candace Bushnell and Rebecca Gayheart.