Photo: Bravo

Tresemmé had a choice to make. Follow Project Runway to Lifetime or stick with Bravo?

The haircare line chose Bravo and will now be one of the main sponsors of The Fashion Show, the new reality competitor for Project Runway.

So, what was their reasoning? Here’s a quote from the NY Times article.

“Always the safe option is to stay where you’ve been,” said David Kroll, vice president for United States marketing at Alberto-Culver.

“Project Runway” was “a great property and we had a fantastic relationship,” he added, but for Tresemmé “it was starting to lose a little bit of impact, get a little bit stale.”

Read the rest of the story here.

Do you think this was a good move by Tresemmé? I’m not so sure. But, I guess we’ll find out when The Fashion Show premieres on May 7th.

Tags: bravo, Hair, lifetime, new, project runway, reality, reality show, sponsorship, the fashion show, TRESemme

This entry was posted on Friday, May 1st, 2009 at 4:51 pm and is filed under Hair Reality Shows. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.