Known as “The Queen of Curl,” Ouidad (pronounced wee-dod) is known in the beauty and hair industry as the go-to girl for treating and styling curly hair. Her salon in New York, the first in the world to specialize in curly hair, is a haven for people who battle their ringlets every day. Now, her new line of products is being sold Sephora.
For all of us non-New Y0rkers who can’t make it to her world-famous salon, we can now indulge in Ouidad’s extensive haircare line, which is backed by years of research and expertise and aims to beautify the waves you were born with.
Trying Ouidad products for the first time? We recommend the Ouidad Curl Essential Starter Kit which comes with shampoo, conditioner, gel and refreshing spray. Also great for traveling!
You’ll be happy to know that Ouidad products are designed specially for curly hair and don’t contain any of the following:
- Synthetic Dyes