AXE HAIR: It’s Girl-Approved

This just in…

AXE (the same company that makes the deodorant spray) has created a hair care line designed specifically to meet guys’ needs and give them girl-approved hair. (we like that!)

The company talked to more than 2,000 girls who revealed specific hair errors that turn them off: Gunky, crunchy, poofy and flaky. I think it’s very thoughtful of AXE to be thinking of us when desiging their new hair care line! The new products are designed to solve these specific hair errors to give guys a clean she will notice and soft, touchable hair.

The line also features a new generation of styling products that are emollient-based to provide hold without all the hard. AXE Hair does not include gel. The styling products are organized by end-look, such as messy, spiked-up, clean-cut and shaggy, to help guys find what works best for them.

Ok, men! Let us know if the new AXE hair products live up to the claims. We want to know :)

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This entry was posted on Friday, December 12th, 2008 at 12:18 am and is filed under Hair Products, Men's Hair. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “AXE HAIR: It’s Girl-Approved”

  1. Anonymous says on January 21st, 2009 at 3:53 am :

    How much did you get paid to help Axe make men feel insecure and hawk this product?

  2. Amanda says on January 30th, 2009 at 3:47 am :

    Actually, anonymous – we didn’t get paid a penny. :)