This pretty unique marketing idea just came across my inbox and I wanted to share.

Clairol Nice ‘n Easy with Angela Kinsey of NBC’s “The Office” have teamed up with Dress for Success to launch a campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror.

This giant 7ft mirror you see in the picture above was placed in Grand Central Terminal last week. When women (and men) on-the-go looked into the mirror they were met by the virtual Angela Kinsey who shared some confidence boosters and haircolor  tips.

The reactions were captured and compiled into a short video and each time this video is shared, Nice ‘n Easy pledges to donate $1 to Dress for Success Worldwide (up to $50,000).

Pretty cool, right?

This entry was posted on Wednesday, July 14th, 2010 at 1:47 pm and is filed under Hair Color. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.